Luxury cars are designed to deliver more than transportation. They combine sophisticated engineering, premium materials, advanced technology, impressive performance, and exceptional comfort to create a superior driving experience. Whether you prefer an elegant luxury sedan, a spacious premium SUV, or a powerful electric vehicle, the 2027 automotive market offers plenty of exciting options.
Choosing the right luxury car, however, requires careful consideration. Some vehicles prioritize passenger comfort and refined interiors, while others focus on acceleration, handling, innovative technology, or fuel efficiency. Purchase price and long-term ownership expenses are equally important.
In 2027, established manufacturers such as Mercedes-Benz, BMW, Audi, Lexus, and Porsche continue competing with premium brands such as Genesis. Hybrid and electric powertrains are also giving buyers more choices.
This guide explores the best luxury cars to buy in 2027, including their estimated US prices, performance, interior features, technology, advantages, and disadvantages.
1. Lexus ES – Best Luxury Car for Comfort and Efficiency
The Lexus ES is an excellent option for buyers who value comfortable driving, elegant styling, quiet operation, and premium interior quality.
The redesigned 2027 Lexus ES offers an interesting combination of hybrid and fully electric powertrains. Its modern exterior design is complemented by a sophisticated cabin featuring a 14-inch touchscreen, a 12.3-inch digital instrument display, and Lexus Safety System+ 4.0.
The ES 350h hybrid produces 244 horsepower and offers an EPA-estimated 46 MPG combined in front-wheel-drive configuration. Electric versions provide another option for drivers who prefer charging instead of purchasing gasoline.
Estimated starting price:
- ES 350e: $49,005
- ES 350h: $51,200
- ES 500e: $52,005
Key features:
- Hybrid and fully electric powertrains.
- Premium interior materials.
- Large digital displays.
- Advanced safety technology.
- Available all-wheel drive.
Pros: Excellent comfort, efficient hybrid technology, modern interior, and multiple powertrain options.
Cons: Less sporty driving characteristics than some German competitors.
Verdict: The Lexus ES is one of the best luxury cars for people who prioritize comfort, efficiency, and everyday practicality.
2. BMW 5 Series – Best Luxury Sedan for Performance
The BMW 5 Series is an attractive choice for drivers who want premium comfort without sacrificing performance. Its balanced driving characteristics, modern technology, and refined interior make it suitable for professional and personal use.
The 2027 lineup includes the 530i, 530i xDrive, and 540i xDrive. Buyers can choose between a turbocharged four-cylinder engine and a more powerful six-cylinder option.
The 540i xDrive produces 375 horsepower, making it particularly appealing to people who enjoy responsive acceleration.
Inside, the vehicle features BMW’s Curved Display, advanced infotainment technology, premium upholstery, and available driver-assistance systems.
Estimated starting price:
- 530i: $60,500
- 530i xDrive: $62,800
- 540i xDrive: $67,700
Key features:
- Turbocharged engine options.
- Available all-wheel drive.
- BMW Curved Display.
- Premium cabin materials.
- Advanced connectivity.
Pros: Strong performance, refined cabin, modern technology, and comfortable highway driving.
Cons: Optional packages increase the purchase price, and maintenance can be expensive.
Verdict: Choose the BMW 5 Series if you want an upscale sedan with a strong balance of performance and everyday comfort.
3. Mercedes-Benz E-Class – Best Overall Luxury Sedan
Mercedes-Benz has built its reputation around comfort, elegant styling, and technological innovation. The 2027 E-Class continues that tradition with a sophisticated interior, smooth performance, and advanced driver-assistance features.
The vehicle offers several powertrain configurations, including the E 350, E 350 4MATIC, E 450 4MATIC, and AMG E 53 Hybrid.
Its interior focuses on passenger comfort, with premium materials, digital displays, smartphone connectivity, and available luxury equipment.
The E 450 is particularly attractive for drivers who want stronger performance, while the E 350 offers a more accessible entry point.
Estimated starting price:
- E 350: $65,200
- E 350 4MATIC: $67,700
- E 450 4MATIC: $73,700
- AMG E 53 Hybrid: $91,100
Key features:
- Advanced digital cockpit.
- Premium seating materials.
- Available all-wheel drive.
- Modern driver-assistance systems.
- Available hybrid performance.
Pros: Excellent ride comfort, sophisticated interior, prestigious design, and advanced technology.
Cons: Higher maintenance expenses and expensive optional equipment.
Verdict: The Mercedes-Benz E-Class is an excellent all-around choice for buyers seeking a comfortable and technologically advanced luxury sedan.
4. Genesis G80 – Best Value Luxury Sedan
The Genesis G80 is becoming an increasingly competitive option in the luxury sedan market. It offers elegant styling, premium interior materials, advanced technology, and impressive engine performance at a competitive price.
The 2027 G80 comes standard with a 300-horsepower turbocharged 2.5-liter engine and all-wheel drive. Buyers looking for additional performance can choose the 375-horsepower twin-turbo V6.
Its cabin includes a large 27-inch OLED instrument cluster and navigation display, wireless Apple CarPlay, Android Auto, and available premium Bang & Olufsen audio.
Estimated starting price:
- G80 2.5T AWD: $59,450
- G80 2.5T Advanced AWD: $64,550
- G80 3.5T Sport Prestige AWD: $79,150
Key features:
- Premium interior design.
- 300-horsepower standard engine.
- Available 375-horsepower V6.
- 27-inch OLED display.
- Standard all-wheel drive.
Pros: Competitive pricing, impressive technology, strong performance, and attractive interior quality.
Cons: Less established brand recognition than Mercedes-Benz and BMW.
Verdict: The Genesis G80 is an excellent choice for buyers who want premium features without paying flagship luxury prices.
5. Genesis GV70 – Best Luxury Compact SUV
The Genesis GV70 combines premium comfort, attractive exterior styling, and impressive performance in a practical SUV package.
Its cabin features sophisticated materials, modern infotainment technology, comfortable seating, and available premium audio. The vehicle is also equipped with a comprehensive range of driver-assistance systems.
The standard 2.5-liter turbocharged engine produces 300 horsepower, while higher-performance configurations use a 375-horsepower twin-turbo V6.
All 2027 GV70 configurations feature all-wheel drive.
Estimated starting price:
- 2.5T AWD: $49,350
- 2.5T Select AWD: $52,550
- 2.5T Advanced AWD: $57,050
- 3.5T Sport Prestige AWD: $70,500
Key features:
- 27-inch OLED display.
- Turbocharged engine options.
- Standard all-wheel drive.
- Premium seating materials.
- Advanced safety technology.
Pros: Excellent value, attractive styling, comfortable cabin, and strong engine options.
Cons: Cargo capacity and brand recognition may not match some established competitors.
Verdict: The Genesis GV70 is one of the most appealing luxury SUVs for buyers seeking premium equipment at a competitive price.
6. BMW X5 – Best Luxury SUV for Families
The BMW X5 is a versatile luxury SUV that combines passenger comfort, impressive performance, and practical everyday functionality.
The 2027 lineup introduces updated styling and powertrain choices, including gasoline, plug-in hybrid, and fully electric configurations.
The X5 40 starts with a base price of $69,800, while buyers interested in electrification can consider the X5 50e plug-in hybrid or the all-electric iX5.
Its spacious interior, advanced infotainment technology, and useful cargo area make it suitable for families and long-distance travelers.
Estimated starting price:
- X5 40: $69,800
- X5 40 xDrive: $72,100
- X5 50e xDrive: $77,500
- iX5 60 xDrive: $79,800
Key features:
- Spacious five-passenger cabin.
- Gasoline, plug-in hybrid, and electric options.
- Premium interior materials.
- Advanced driver-assistance technology.
- Modern infotainment system.
Pros: Versatile powertrains, premium comfort, practical cargo space, and impressive road performance.
Cons: Expensive optional equipment, high ownership expenses, and a substantial purchase price.
Verdict: The BMW X5 is an excellent luxury SUV for families who want space, comfort, technology, and performance.
7. Audi A6 Sportback e-tron – Best Electric Luxury Car
The Audi A6 Sportback e-tron is an attractive choice for buyers interested in combining premium luxury with fully electric driving.
Its sleek exterior design, aerodynamic profile, and modern interior give it a distinctive position in the electric luxury segment.
The vehicle focuses on quiet operation, smooth acceleration, digital technology, and everyday driving convenience. Its electric powertrain eliminates the need for gasoline, although charging access and driving range should be considered before purchasing.
Audi also offers a higher-performance S6 Sportback e-tron for buyers seeking a sportier electric driving experience.
Estimated starting price:
- A6 Sportback e-tron: $66,700
- S6 Sportback e-tron: $79,600
Key features:
- Fully electric powertrain.
- Premium digital cockpit.
- Modern exterior design.
- Quiet and smooth driving experience.
- Advanced driver-assistance technology.
Pros: Zero tailpipe emissions, sophisticated cabin, smooth acceleration, and modern technology.
Cons: Charging access is important, and electric range can vary with weather and driving conditions.
Verdict: The Audi A6 Sportback e-tron is a strong option for drivers who want a modern electric luxury sedan.
8. Mercedes-Benz S-Class – Best Full-Size Luxury Sedan
The Mercedes-Benz S-Class represents the flagship luxury sedan experience. It is designed for buyers who expect exceptional passenger comfort, sophisticated technology, and premium craftsmanship.
The 2027 model offers advanced suspension technology, rear-axle steering, refined interior materials, and sophisticated lighting systems.
Its cabin provides a relaxing environment for both drivers and passengers. Higher configurations also offer additional comfort and convenience features, making the S-Class particularly appealing to executives and luxury-focused buyers.
Estimated starting price:
- S 500 4MATIC: $112,550
- S 580 4MATIC: $134,600
- S 580e 4MATIC: $134,600
Key features:
- Premium interior craftsmanship.
- AIRMATIC air suspension.
- Rear-axle steering.
- Advanced digital lighting.
- Available plug-in hybrid powertrain.
Pros: Exceptional passenger comfort, advanced engineering, prestigious styling, and sophisticated technology.
Cons: Expensive purchase price, costly maintenance, and higher insurance expenses.
Verdict: The Mercedes-Benz S-Class is an excellent choice for buyers seeking a premium flagship sedan with exceptional comfort.
Best Luxury Cars in 2027: Price Comparison
| Luxury car | Category | Starting MSRP |
|---|---|---|
| Lexus ES 350e | Electric sedan | $49,005 |
| Genesis GV70 | Luxury SUV | $49,350 |
| Genesis G80 | Luxury sedan | $59,450 |
| BMW 5 Series | Luxury sedan | $60,500 |
| Mercedes-Benz E-Class | Luxury sedan | $65,200 |
| Audi A6 Sportback e-tron | Electric sedan | $66,700 |
| BMW X5 | Luxury SUV | $69,800 |
| Mercedes-Benz S-Class | Flagship sedan | $112,550 |
Prices are US manufacturer-reported starting MSRPs for specified 2027 models and configurations. Destination charges, taxes, registration, dealer fees, and optional equipment may increase the final purchase price. Always verify current pricing with an authorized dealership.
What Should You Consider Before Buying a Luxury Car?
Choosing a luxury vehicle involves more than selecting a prestigious manufacturer. Consider these factors before making your final purchase.
1. Purchase Price and Budget
Set a realistic budget that includes the vehicle price, taxes, registration, insurance, and financing expenses. Remember that optional packages can significantly increase the final cost.
2. Maintenance and Repair Expenses
Luxury vehicles may require specialized servicing, expensive replacement parts, and manufacturer-recommended maintenance. Research expected ownership costs before purchasing.
3. Engine Performance and Fuel Efficiency
Consider whether a gasoline, hybrid, plug-in hybrid, or fully electric powertrain suits your driving habits. A powerful engine may provide better acceleration, while an electrified model may reduce energy expenses.
4. Interior Comfort and Technology
Evaluate seating comfort, upholstery quality, infotainment features, smartphone connectivity, audio systems, and climate control.
5. Safety Features
Look for automatic emergency braking, blind-spot monitoring, lane-keeping assistance, adaptive cruise control, and other useful safety technologies.
6. Resale Value
Luxury vehicles can depreciate significantly. Compare resale trends, warranty coverage, and expected ownership expenses before choosing a model.
Frequently Asked Questions About Luxury Cars
1. What is the best luxury car to buy in 2027?
The Mercedes-Benz E-Class is an excellent all-around luxury sedan. The Lexus ES is a strong option for comfort and efficiency, while the BMW 5 Series is appealing to performance-oriented drivers.
2. What is the most affordable luxury car in 2027?
Among the vehicles featured in this guide, the Lexus ES 350e starts at $49,005, while the Genesis GV70 starts at $49,350. Both offer premium features at relatively accessible luxury-car prices.
3. Which luxury car brand is the most reliable?
Lexus has a particularly strong reputation for long-term reliability. However, reliability varies by model, powertrain, maintenance history, and individual vehicle condition.
4. Are luxury cars expensive to maintain?
Generally, yes. Luxury vehicles can have higher servicing, insurance, tire, and replacement-part expenses than mainstream vehicles. Costs depend on the manufacturer and model.
5. Which luxury SUV is best for families?
The BMW X5 is an excellent option for families seeking space, comfort, and performance. The Genesis GV70 is a strong alternative for buyers who prefer a smaller premium SUV.
6. Is buying an electric luxury car worth it?
An electric luxury car can be worthwhile for drivers with convenient home or workplace charging. Consider the purchase price, charging availability, driving range, electricity costs, and warranty coverage.
7. Should I buy a luxury sedan or SUV?
Choose a sedan if you prioritize elegant styling, comfortable highway driving, and a lower driving position. A luxury SUV is generally better if you need additional cargo space, a higher seating position, and greater versatility.
Final Thoughts: Which Luxury Car Is Right for You?
Choosing among the best luxury cars in 2027 ultimately depends on your budget, lifestyle, and driving preferences.
The Mercedes-Benz E-Class is an excellent all-around luxury sedan, while the BMW 5 Series appeals to drivers who appreciate performance and technology. The Lexus ES offers an attractive combination of comfort and efficiency, and the Genesis G80 provides impressive premium features at a competitive price.
For SUV buyers, the Genesis GV70 is an appealing value-oriented option, while the BMW X5 offers greater versatility and multiple powertrain choices. Drivers interested in electric luxury vehicles should consider the Audi A6 Sportback e-tron.
For those who want a flagship luxury experience, the Mercedes-Benz S-Class remains a prestigious choice.
Before making your final purchase, compare different trims, arrange test drives, review insurance costs, and research maintenance requirements.
The best luxury car is not necessarily the most expensive one. It is the vehicle that delivers the right balance of comfort, performance, technology, efficiency, and ownership value for your lifestyle.
Share this content:
